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@RoundSparrow@mastodon.social
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WIRED

You Think You Know How Misinformation Spreads? Welcome to the Hellhole of Programmatic Advertising

The internet is a cesspool of misinformation, and the biggest blue-chip brands and their ad agencies are the ones funding it—by stuffing money into a Rube Goldberg machine no one really understands.

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@RoundSparrow@mastodon.social

#MediaEcologyStandingUp

#SurkovSiege /\ #PutinMediaInvasion

"That’s a problem Tolstoy dealt with in War and Peace. Here you have Napoleon ravaging Europe and now about to invade Russia, and Tolstoy raises this question: Is the leader really a leader, or is he simply the one out front on a wave? In psychological terms, the leader might be analyzed as the one who perceived what could be achieved and did it." - Joseph Campbell, #PowerOfMyth 1988

Marshall McLuhan was telling me

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@RoundSparrow@mastodon.social

Surkov cracked the monomyth, and Putin directed these patterns of memes and messages to be fed into the Internet as likes, votes, comments. #PeterPomerantsev talks about the payload, but the astroturf bottom-up approach flew under the radar of money (paid advertising) and such, but as this Wired article by #StevenBrill is saying now in 2024 - it doesn't even need to fly under the radar. Maybe the NSA / Intelligence Agencies are more on top of: free comments, likes, boosts.

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@RoundSparrow@mastodon.social

Marshall McLuhan in 1977 (and before) interview said tribal people "one of their main kind of sport is butchering each other, it's a full time sport in tribal societies"

Humans doing analysis of computer-collected and computer-sorted information have been feeding sorting, ranking, trending of media. Clickbait, advertisement placement. And it is based on what works, what changes behavior towards the advertiser's objective.

#QuestForIdentity //\\

www.youtube.com/wat...

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@RoundSparrow@mastodon.social

#FinWakeIndraNetToDo incomplete. There are more connections to what McLuhan was articulating that was on a smaller scale with television that the smartphone world has shown even deeper patterns.

The overall point I was trying to encircle is that machine learning has machine data formatting has been a part of clickbait, sorting / trending in media / social media. And Neil Postman's comments on seconds of adverts vs. main shows cuts/angle changes and Carl Sagan said too... articulation.

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@RoundSparrow@mastodon.social

I also am trying to articulate that Large Language Models we see making mistakes... we tend to think human audiences don't want mistakes. But McLuhan is articulating that people desire and the structure of violence, quest for identity. Which is exactly what Russia, North Korea, Palestine, Iran and so forth are doing with violence - wanting identity. So was Germany in World Wars...

I think war is bad. I think hate is bad and inspires more hate. Will machines hear compassion better than we have?

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@punishmenthurts@autistics.life

@RoundSparrow
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watching the video . . . I'm afraid this is where we part ways, maybe, McLuhan seems Allistic?
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On the plus side, I finally now where "bicameral," comes from and what it means, another weirdo philosopher I knew online was always on about it, but I couldn't get it. Now it seems clear, his "tribal," mind would match Eisler's "Dominator," social model (and the Allistic Neurotype), and his bicameral mind would then be Eisler's "Partnership," social model (and I think, the OG Autistic species of human).
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Ha, funny the bit about how TV would have exposed Hitler, if he only knew.

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@RoundSparrow@mastodon.social

@punishmenthurts TV has changed from the 1970's to today, it's much more personal. We don't all watch the same 4 or 5 channels like back then. But there is still a common kind of editing in film and TV.

When McLuhan specifically says "bicameral mind" that was just a popular term in the 1970's. In other books and such he focuses on auditory vs. books. Eyes see in one direction but ears hear in all directions at once.

Today people could learn verbal English and video only and never learn to read

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@punishmenthurts@autistics.life

@RoundSparrow
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ah, this is true, and as an Autistic, I saw what I think of as the beginning of "hate watching," - bloody "COPS," shows that enabled things like T. I think it used to be that TV thought the idea was to make us happy, but something changed, some swine invented the hate watch. (Evolution, de-evolution happened, really.)

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@RoundSparrow@mastodon.social

@punishmenthurts Neil Postman was a teacher in New York and knew Marshall McLuhan and was in the same field (McLuhan was a Canadian)

At minimum I would suggest reading quotes from his book "Amusing Ourselves to Death", and the whole book isn't huge...

www.goodreads.com/a...

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@punishmenthurts@autistics.life

@RoundSparrow
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cool, opened that, ty

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