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WIRED

You Think You Know How Misinformation Spreads? Welcome to the Hellhole of Programmatic Advertising

The internet is a cesspool of misinformation, and the biggest blue-chip brands and their ad agencies are the ones funding it—by stuffing money into a Rube Goldberg machine no one really understands.

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@RoundSparrow@mastodon.social

#MediaEcologyStandingUp

#SurkovSiege /\ #PutinMediaInvasion

"That’s a problem Tolstoy dealt with in War and Peace. Here you have Napoleon ravaging Europe and now about to invade Russia, and Tolstoy raises this question: Is the leader really a leader, or is he simply the one out front on a wave? In psychological terms, the leader might be analyzed as the one who perceived what could be achieved and did it." - Joseph Campbell, #PowerOfMyth 1988

Marshall McLuhan was telling me

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@RoundSparrow@mastodon.social

Surkov cracked the monomyth, and Putin directed these patterns of memes and messages to be fed into the Internet as likes, votes, comments. #PeterPomerantsev talks about the payload, but the astroturf bottom-up approach flew under the radar of money (paid advertising) and such, but as this Wired article by #StevenBrill is saying now in 2024 - it doesn't even need to fly under the radar. Maybe the NSA / Intelligence Agencies are more on top of: free comments, likes, boosts.

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@RoundSparrow@mastodon.social

Marshall McLuhan in 1977 (and before) interview said tribal people "one of their main kind of sport is butchering each other, it's a full time sport in tribal societies"

Humans doing analysis of computer-collected and computer-sorted information have been feeding sorting, ranking, trending of media. Clickbait, advertisement placement. And it is based on what works, what changes behavior towards the advertiser's objective.

#QuestForIdentity //\\

www.youtube.com/wat...

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@RoundSparrow@mastodon.social

#FinWakeIndraNetToDo incomplete. There are more connections to what McLuhan was articulating that was on a smaller scale with television that the smartphone world has shown even deeper patterns.

The overall point I was trying to encircle is that machine learning has machine data formatting has been a part of clickbait, sorting / trending in media / social media. And Neil Postman's comments on seconds of adverts vs. main shows cuts/angle changes and Carl Sagan said too... articulation.

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