哇，“The Ecology of Attention”里这段把媒体平台和银行类比太精妙了！用“金融借贷”解释清楚了为什么网红或许能挣钱，但平台永远是最大赢家(比如小红书所谓的新人benefit放在“放贷”的视角下就非常容易理解到底发生了什么)：

“The media, within the attention economy, are what the financial sector is in money capitalism. The media are capitalizing attention: they receive attention with such regularity and certainty that they are able to offer it on credit as starting capital; they make use of fortunes by reinvesting attention wealth into attraction; they list the market value of fortunes by measuring their power of attraction. [...] In the same way that a bank tries to balance its investments between safe bets and riskier start-ups, a television channel shows prominences, who are sure to bring in large attention revenues, alongside some less well-known figures to whom it loans its guaranteed pulling power. ‘The reinvestment of the attraction return creates mental currency, in the same way that a credit bank creates money.’”

当然反过来的情形也不是没有，新创立的平台往往会拉已经established的网红去站台，“借贷”这些人的流量作为自己的“启动资金”。